EDI

EDI( Entrepreneur Development Initiative) case study: Rural Marketing Support Center

ü EDI is promote rural entrepreneurship in send box
ü Costing and Promoting these are crucial role in Marketing
ü Make nominal charge
ü Produce goods but unable to sell that’s way we make promote is missing.
ü To give focus on online marketing I.E e-commerce because it is growing trading tool. It was argued that in rural area whether online marketing works, because computer literacy and access to Internet is a issue. But it was concluded that having online marketing helps organisations to display there products and services to founders in a better way.
ü Suggestion was given to diversify the service of rural marketing support centre other than marketing to have more sustainability for the program.
ü It was also suggestested to develop ICT material of different durations and offer them with collaboration with the educational institutes.
ü Using management student for marketing purpose was also suggested.
ü Identification of rural entrepreneur pricing to be fixed for the services and the timing of the course was also discussed.
ü Activity of the Rural Marketing Support Center- Marketing clinic Franchise marketing support services, Retail marketing, Short duration curses on rural marketing, Marketing consultancy, BDS Provisioning, Social Marketing, Commercializing Rural Innovation, Providing Distribution network support.
ü We can understand what is our limitation that’s way we going to only one district in initial stage.
ü How you reach the people? Through industry base association
Organization conduct program
Individual conference
ü It is affordable which can be measure focus illiterate people also.
Challenges – Lot of awareness
Build relation in rural area
ü Who have passion to work in rural area contact collage this is also one of the suggestion.